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Read past issues

Apr 17, 2025

A swipe file for influencer marketers

We made something you’ll want to bookmark

Eleni Zoe

Apr 10, 2025

3 ways to improve your influencer marketing CPM

Lower CPMs. Better content. No weird hacks.

Eleni Zoe

Apr 03, 2025

What influencer marketers wish their managers understood

Send this to your work bestie

Eleni Zoe

Mar 27, 2025

How to prove brand awareness campaigns are working

Awareness isn’t about instant ROI. It’s about creating the conditions for ROI later. Here's what to measure to show it's working.

Eleni Zoe

Mar 20, 2025

How to run an influencer program when it's just you

It's amazing when it works and utterly exhausting the rest of the time.

Eleni Zoe

Mar 13, 2025

Influencer marketing fails

What 4 influencer marketers learned from failed campaigns

Eleni Zoe

Mar 06, 2025

It’s a relationship, silly

Key relationship moments you want to keep personal with your creator partners

Eleni Zoe

Feb 27, 2025

3 mistakes hurting your influencer recruitment strategy

Avoid these mistakes to find the best creators for your brand

Eleni Zoe

Feb 20, 2025

3 influencer marketing trends worth trying on in 2025

How brands are mixing affiliate deals, long-term partnerships, and hybrid models for better results

Eleni Zoe

Feb 13, 2025

5 tips for negotiating Instagram partnerships

How to negotiate with Instagram creators to close more win-win collabs

Eleni Zoe

Feb 06, 2025

Stories, Reels, Posts: What to buy & why

Here's exactly what you can buy from Instagram creators – and how to know which content format to choose

Eleni Zoe

Jan 30, 2025

Let's talk about usage rights

How to think about, price, and talk about usage rights to keep your program profitable

Eleni Zoe

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