Authenticity isn't a one-person job. Here's what marketers can do to get real content and collabs.
Deciding how much creative input you should give inlfuencers isn't easy, but here's a simple way to think about it.
Feel more confident about your internal reporting with these tips
Exclusivity makes sense for everyone. But it needs a customized approach.
One is about volume, the other about relationships. But which one brings the results you want?
People work with people they like. Here's how you can build better relationships with influencers
Grow your program with this advanced strategy
There's a lot of nuance in influencer marketing except when it comes to these 3 things.
Long-term partnerships are a marathon, not a sprint. Preparation is key to avoiding creative & audience fatigue.
Trial periods are the smart way to avoid getting into bad situations. Here's what you need to think about.
51 marketers share how they reach out to influencers. Here are the takeaways.
3 need-to-know tips to help you find the right influencers
