Return on Influence
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Influencer selection is an art and a science. You need both quantitative and qualitative criteria to find the right partners.
Give free products, get content in return. To the inexperienced, influencer gifting sounds easy. A smooth transaction. In reality, things aren’t always as straightforward. Here's what to do when things go off-book.
When is no-strings gifting the right move and when is bartering?
Three reasons brands are still using gifting as an influencer strategy
Writing good briefs isn’t rocket science, but it’s also not easy. Don't make these mistakes!
Go beyond the obvious influencer niches to grow your program
Authenticity isn't a one-person job. Here's what marketers can do to get real content and collabs.
Deciding how much creative input you should give inlfuencers isn't easy, but here's a simple way to think about it.
Feel more confident about your internal reporting with these tips
Exclusivity makes sense for everyone. But it needs a customized approach.
