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Return on Influence

Get new ideas from pro influencer marketers about how to run influencer marketing. Every week direct to your inbox.

Written by

Eleni from Modash

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Read past issues

Apr 22, 2026

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5 min read

How to choose creators for any campaign

Choosing creators at scale gets messy fast. This framework makes sense of the mess.

Eleni Zoe

What a free sample taught me about creator partnerships

Apr 15, 2026

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8 min read

What a free sample taught me about creator partnerships

What a free sample taught me about delighting creators and building memorable brand experiences.

Whitney Blankenship

What to do when you don't have a marketing strategy

Apr 8, 2026

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8 min read

What to do when you don't have a marketing strategy

90% of marketers never develop a strategy. Here's how to build one yourself.

Eleni Zoe

Apr 1, 2026

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7 min read

Social media isn't influencer marketing

You're overworked, underpaid, and it's time to do something about it.

Eleni Zoe

5 things to stop doing in your influencer program

Mar 25, 2026

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8 min read

5 things to stop doing in your influencer program

The habits that are holding back your influencer program and how to change them.

Eleni Zoe

Mar 11, 2026

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8 min read

How much do influencer marketers make?

The biggest findings from our 2026 State of Influencer Marketing Salaries report, and why the industry is running on optimism alone.

Eleni Zoe

Mar 4, 2026

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8 min read

Why influencer marketers call creators

Only 8% of influencer marketers pick up the phone. Here's what the ones who do are getting out of it.

Eleni Zoe

Why your gut is smarter than you think (and how to actually use it)

Feb 18, 2026

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6 min read

Why your gut is smarter than you think (and how to actually use it)

Most influencer marketers trust their instincts. Almost none have a way to document and scale it.

Eleni Zoe

Social is tired. Here's what that means for your creator campaigns.

Feb 4, 2026

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6 min read

Social is tired. Here's what that means for your creator campaigns.

Four trends from Ogilvy's 2026 report, and why they matter for influencer marketing.

Eleni Zoe

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