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Return on Influence

Get new ideas from pro influencer marketers about how to run influencer marketing. Every week direct to your inbox.

Written by

Eleni from Modash

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Read past issues

How to judge influencer content without turning it into a taste debate

Jan 21, 2026

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7 min read

How to judge influencer content without turning it into a taste debate

Three questions that explain why some influencer posts work and others don’t

Eleni Zoe

Influencer marketing in 2026: Where we actually are

Jan 7, 2026

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7 min read

Influencer marketing in 2026: Where we actually are

Influencer marketing is bigger than ever, but still hard to run. A practical look at budgets, roles, operations, and creators as brand builders.

Eleni Zoe

4 tips for planning your influencer marketing year

Dec 10, 2025

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7 min read

4 tips for planning your influencer marketing year

If you keep seeing the same creators, the problem isn’t the talent — it’s the rules you’re following.

Eleni Zoe

Nov 26, 2025

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5 min read

Your Black Friday moment of zen

For influencer marketers who are one Slack message away from losing it.

Eleni Zoe

Why always-on influencer campaigns matter

Nov 12, 2025

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8 min read

Why always-on influencer campaigns matter

Most of your buyers aren’t shopping yet. Always-on campaigns keep you in their memory until they are.

Eleni Zoe

How people actually buy (and what that means for creator discovery)

Oct 29, 2025

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6 min read

How people actually buy (and what that means for creator discovery)

How to think about discovery when 95% of people aren’t in-market.

Eleni Zoe

Oct 15, 2025

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8 min read

Why influencer marketing needs a brand-building era

New research shows creator campaigns drive lasting ROI. Here’s how marketers can stop treating it like a short-term channel.

Eleni Zoe

Influencer marketing tips for Black Friday

Sep 17, 2025

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8 min read

Influencer marketing tips for Black Friday

5 practical ways to cut the chaos out of your Black Friday campaigns.

Eleni Zoe

Sep 3, 2025

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8 min read

The Black Friday Chaos Tax

Start too late and you’ll pay in stress, overtime, higher fees, and missed creators. Here’s how to avoid it.

Eleni Zoe

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