What to gift influencers

Which influencer gifting approach should you be using?

When is no-strings gifting the right move and when is bartering?

Does influencer gifting still work?

Three reasons brands are still using gifting as an influencer strategy

Which of these influencer briefing mistakes have you made?

Writing good briefs isn’t rocket science, but it’s also not easy. Don't make these mistakes!

The one where the newsletter goes on holiday

How to increase your potential pool of influencers to recruit

Go beyond the obvious influencer niches to grow your program

How to encourage authenticity in influencer marketing

Authenticity isn't a one-person job. Here's what marketers can do to get real content and collabs.

What does "let creators create!" mean?

Deciding how much creative input you should give inlfuencers isn't easy, but here's a simple way to think about it.

How to show (off) your work

Feel more confident about your internal reporting with these tips

What's the deal with influencer exclusivity?

Exclusivity makes sense for everyone. But it needs a customized approach.

Why you should (n't) do mass influencer outreach

One is about volume, the other about relationships. But which one brings the results you want?

How to manage influencer relationships

People work with people they like. Here's how you can build better relationships with influencers