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Jul 15, 2026
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1 min read
On October 21, 2026, this newsletter turns 100. Save your spot for a chance to get your festival pack.
Jul 8, 2026
3 min read
It’s time to put the human connection back in influencer marketing.
Jul 1, 2026
4 min read
The research says brand early and often. The brief says mention us in the first 5 seconds. Those are not the same thing.
Jun 24, 2026
5 min read
Brand equity will make the difference at the negotiation table.
Jun 17, 2026
The year moves in a loop: lull, build-up, peak, and cool-down. Here’s what to do in each season.
Jun 10, 2026
Gifting programs are always a gamble. You're either gamble ROI or the relationship with creators.
Jun 3, 2026
New data shows most brand-creator deals don’t repeat—especially on TikTok and Instagram.
May 20, 2026
Because you have to accept what you can't control
May 13, 2026
If your affiliate count is growing but content isn’t, you’re not alone.
May 6, 2026
Trigger warning: There’s a snake in this one but we’re talking how regifting gives affiliates a reason to post again.
Apr 22, 2026
Choosing creators at scale gets messy fast. This framework makes sense of the mess.
Apr 15, 2026
8 min read
What a free sample taught me about delighting creators and building memorable brand experiences.
