Most marketers will work with creators who have worked with the brand's direct competitors. Here are three times you shouldn't.
Watch out for these red flags. They're the signs you might want to skip this creator.
Metrics matter when you're choosing influencers. But don't ignore your marketer's intuition.
Influencer selection is an art and a science. You need both quantitative and qualitative criteria to find the right partners.
Give free products, get content in return. To the inexperienced, influencer gifting sounds easy. A smooth transaction. In reality, things aren’t always as straightforward. Here's what to do when things go off-book.
When is no-strings gifting the right move and when is bartering?
Three reasons brands are still using gifting as an influencer strategy
Writing good briefs isn’t rocket science, but it’s also not easy. Don't make these mistakes!
Go beyond the obvious influencer niches to grow your program
Authenticity isn't a one-person job. Here's what marketers can do to get real content and collabs.
