Most of your buyers aren’t shopping yet. Always-on campaigns keep you in their memory until they are.
How to think about discovery when 95% of people aren’t in-market.
New research shows creator campaigns drive lasting ROI. Here’s how marketers can stop treating it like a short-term channel.
5 practical ways to cut the chaos out of your Black Friday campaigns.
Start too late and you’ll pay in stress, overtime, higher fees, and missed creators. Here’s how to avoid it.
Understanding creator motivations helps marketers build better partnerships.
You’re expected to be a strategist, a project manager, a negotiator, a brief writer... all in one role.
The storyfit framework shows you how to find creators who bring your brand to life by tapping into moments, identities, and unexpected formats.
If you keep seeing the same creators, the problem isn’t the talent — it’s the rules you’re following.
You don’t need better creators. You need better audience research.
If you’re entering a new country, category, or customer segment, these 4 tips will help you adapt your influencer strategy and make smarter decisions early on.
If your influencer campaigns are feeling safe and forgettable... this might be why
