Return on Influence
Get new ideas from pro influencer marketers about how to run influencer marketing. Every week direct to your inbox.
Even more ideas on our socials
How brands are mixing affiliate deals, long-term partnerships, and hybrid models for better results
How to negotiate with Instagram creators to close more win-win collabs
Here's exactly what you can buy from Instagram creators – and how to know which content format to choose
How to think about, price, and talk about usage rights to keep your program profitable
How to get the best value when negotiating with YouTube influencers and creators.
The creator economy is crowded. But there's still room to find great partners and stand out. Here's how.
5 influencer marketing resolutions you'll probably want to make this year
Before I clock off, I'm sharing what we, as a community, did this year.
It's getting harder to get the same ROI with influencers are before. Here's what you can do about it.
What can you even buy? Here is the foundational knowledge you need to have before you talk to a single YouTube influencer.
Personalization is more than getting a name right. Here are 8 examples of how you can personalize your first influencer outreach emails.
There's a right time and place for mass outreach. Here's how to know.
