Return on Influence
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You don’t need better creators. You need better audience research.
If you’re entering a new country, category, or customer segment, these 4 tips will help you adapt your influencer strategy and make smarter decisions early on.
If your influencer campaigns are feeling safe and forgettable... this might be why
Still pasting deadlines into DMs? Still saying “Just checking in”? Still exhausted by all this? Let’s fix that.
Clearer communication and better collaborations start here.
Chasing approvals. Clarifying briefs. Herding cats. Influencer marketing is broken — here’s why.
Execution is half the job. Here’s the other half.
4 common mistakes brands make with long-term influencer partnerships - and how to unflop them.
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Lower CPMs. Better content. No weird hacks.
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Awareness isn’t about instant ROI. It’s about creating the conditions for ROI later. Here's what to measure to show it's working.
