Return on Influence

What happens when you do mass outreach

Mass outreach might be faster and easier. But is it actually efficient?

What could you STOP doing?

There are far too many steps in influencer marketing. Here are 3 you might not need.

When you shouldn't work with creators who have worked with your competitors

Most marketers will work with creators who have worked with the brand's direct competitors. Here are three times you shouldn't.

What disqualifies an influencer?

Watch out for these red flags. They're the signs you might want to skip this creator.

The art of choosing influencers

Metrics matter when you're choosing influencers. But don't ignore your marketer's intuition.

The science of choosing influencers

Influencer selection is an art and a science. You need both quantitative and qualitative criteria to find the right partners.

How to tackle the most common influencer gifting problems

Give free products, get content in return. To the inexperienced, influencer gifting sounds easy. A smooth transaction. In reality, things aren’t always as straightforward. Here's what to do when things go off-book.

What to gift influencers

Which influencer gifting approach should you be using?

When is no-strings gifting the right move and when is bartering?

Does influencer gifting still work?

Three reasons brands are still using gifting as an influencer strategy

Which of these influencer briefing mistakes have you made?

Writing good briefs isn’t rocket science, but it’s also not easy. Don't make these mistakes!

The one where the newsletter goes on holiday