Return on Influence
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Before I clock off, I'm sharing what we, as a community, did this year.
It's getting harder to get the same ROI with influencers are before. Here's what you can do about it.
What can you even buy? Here is the foundational knowledge you need to have before you talk to a single YouTube influencer.
Personalization is more than getting a name right. Here are 8 examples of how you can personalize your first influencer outreach emails.
There's a right time and place for mass outreach. Here's how to know.
Mass outreach might be faster and easier. But is it actually efficient?
There are far too many steps in influencer marketing. Here are 3 you might not need.
Most marketers will work with creators who have worked with the brand's direct competitors. Here are three times you shouldn't.
Watch out for these red flags. They're the signs you might want to skip this creator.
Metrics matter when you're choosing influencers. But don't ignore your marketer's intuition.
Influencer selection is an art and a science. You need both quantitative and qualitative criteria to find the right partners.
Give free products, get content in return. To the inexperienced, influencer gifting sounds easy. A smooth transaction. In reality, things aren’t always as straightforward. Here's what to do when things go off-book.
