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Oct 29, 2025
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6 min read
How to think about discovery when 95% of people aren’t in-market.
Oct 15, 2025
8 min read
New research shows creator campaigns drive lasting ROI. Here’s how marketers can stop treating it like a short-term channel.
Sep 17, 2025
5 practical ways to cut the chaos out of your Black Friday campaigns.
Sep 3, 2025
Start too late and you’ll pay in stress, overtime, higher fees, and missed creators. Here’s how to avoid it.
Aug 21, 2025
Understanding creator motivations helps marketers build better partnerships.
Aug 7, 2025
You’re expected to be a strategist, a project manager, a negotiator, a brief writer... all in one role.
Jul 24, 2025
9 min read
The storyfit framework shows you how to find creators who bring your brand to life by tapping into moments, identities, and unexpected formats.
Jul 10, 2025
If you keep seeing the same creators, the problem isn’t the talent — it’s the rules you’re following.
Jun 26, 2025
10 min read
You don’t need better creators. You need better audience research.
Jun 12, 2025
If you’re entering a new country, category, or customer segment, these 4 tips will help you adapt your influencer strategy and make smarter decisions early on.
May 29, 2025
If your influencer campaigns are feeling safe and forgettable... this might be why
May 22, 2025
Still pasting deadlines into DMs? Still saying “Just checking in”? Still exhausted by all this? Let’s fix that.
