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Feb 20, 2025
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6 min read
How brands are mixing affiliate deals, long-term partnerships, and hybrid models for better results
Feb 13, 2025
7 min read
How to negotiate with Instagram creators to close more win-win collabs
Feb 6, 2025
Here's exactly what you can buy from Instagram creators – and how to know which content format to choose
Jan 30, 2025
How to think about, price, and talk about usage rights to keep your program profitable
Jan 23, 2025
How to get the best value when negotiating with YouTube influencers and creators.
Jan 16, 2025
The creator economy is crowded. But there's still room to find great partners and stand out. Here's how.
Jan 9, 2025
5 influencer marketing resolutions you'll probably want to make this year
Dec 18, 2024
5 min read
Before I clock off, I'm sharing what we, as a community, did this year.
Dec 12, 2024
It's getting harder to get the same ROI with influencers are before. Here's what you can do about it.
Dec 5, 2024
What can you even buy? Here is the foundational knowledge you need to have before you talk to a single YouTube influencer.
Nov 27, 2024
Personalization is more than getting a name right. Here are 8 examples of how you can personalize your first influencer outreach emails.
Nov 21, 2024
There's a right time and place for mass outreach. Here's how to know.
