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Aug 19, 2026
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4 min read
The creator relationship moments worth keeping human.
Aug 12, 2026
Inside, bone-chilling tales about disorganization, deception, and the dreaded next-day request.
Aug 5, 2026
2 min read
The best in influencer marketing across four virtual stages.
Jul 29, 2026
We’re mythbusting: 3 things marketers said about BFCM influencer marketing, and what creators rebutted.
Jul 22, 2026
November is not the time to worry about BFCM – it’s right now. Here’s when Black Friday really starts, how customers shop, and how to plan for it.
Jul 15, 2026
1 min read
On October 21, 2026, this newsletter turns 100. Save your spot for a chance to get your festival pack.
Jul 8, 2026
3 min read
It’s time to put the human connection back in influencer marketing.
Jul 1, 2026
The research says brand early and often. The brief says mention us in the first 5 seconds. Those are not the same thing.
Jun 24, 2026
5 min read
Brand equity will make the difference at the negotiation table.
Jun 17, 2026
The year moves in a loop: lull, build-up, peak, and cool-down. Here’s what to do in each season.
Jun 10, 2026
Gifting programs are always a gamble. You're either gamble ROI or the relationship with creators.
Jun 3, 2026
New data shows most brand-creator deals don’t repeat—especially on TikTok and Instagram.
