Start too late and you’ll pay in stress, overtime, higher fees, and missed creators. Here’s how to avoid it.
Understanding creator motivations helps marketers build better partnerships.
You’re expected to be a strategist, a project manager, a negotiator, a brief writer... all in one role.
The storyfit framework shows you how to find creators who bring your brand to life by tapping into moments, identities, and unexpected formats.
If you keep seeing the same creators, the problem isn’t the talent — it’s the rules you’re following.
You don’t need better creators. You need better audience research.
If you’re entering a new country, category, or customer segment, these 4 tips will help you adapt your influencer strategy and make smarter decisions early on.
If your influencer campaigns are feeling safe and forgettable... this might be why
Still pasting deadlines into DMs? Still saying “Just checking in”? Still exhausted by all this? Let’s fix that.
Clearer communication and better collaborations start here.
Chasing approvals. Clarifying briefs. Herding cats. Influencer marketing is broken — here’s why.
Execution is half the job. Here’s the other half.
