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Jan 16, 2025
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7 min read
The creator economy is crowded. But there's still room to find great partners and stand out. Here's how.
Jan 9, 2025
5 influencer marketing resolutions you'll probably want to make this year
Dec 18, 2024
5 min read
Before I clock off, I'm sharing what we, as a community, did this year.
Dec 12, 2024
It's getting harder to get the same ROI with influencers are before. Here's what you can do about it.
Dec 5, 2024
What can you even buy? Here is the foundational knowledge you need to have before you talk to a single YouTube influencer.
Nov 27, 2024
Personalization is more than getting a name right. Here are 8 examples of how you can personalize your first influencer outreach emails.
Nov 21, 2024
6 min read
There's a right time and place for mass outreach. Here's how to know.
Nov 13, 2024
8 min read
Mass outreach might be faster and easier. But is it actually efficient?
Nov 6, 2024
There are far too many steps in influencer marketing. Here are 3 you might not need.
Oct 30, 2024
Most marketers will work with creators who have worked with the brand's direct competitors. Here are three times you shouldn't.
Oct 24, 2024
9 min read
Watch out for these red flags. They're the signs you might want to skip this creator.
Oct 16, 2024
Metrics matter when you're choosing influencers. But don't ignore your marketer's intuition.
