The science of choosing influencers

Influencer selection is an art and a science. You need both quantitative and qualitative criteria to find the right partners.

How to tackle the most common influencer gifting problems

Give free products, get content in return. To the inexperienced, influencer gifting sounds easy. A smooth transaction. In reality, things aren’t always as straightforward. Here's what to do when things go off-book.

What to gift influencers

Which influencer gifting approach should you be using?

When is no-strings gifting the right move and when is bartering?

Does influencer gifting still work?

Three reasons brands are still using gifting as an influencer strategy

Which of these influencer briefing mistakes have you made?

Writing good briefs isn’t rocket science, but it’s also not easy. Don't make these mistakes!

The one where the newsletter goes on holiday

How to increase your potential pool of influencers to recruit

Go beyond the obvious influencer niches to grow your program

How to encourage authenticity in influencer marketing

Authenticity isn't a one-person job. Here's what marketers can do to get real content and collabs.

What does "let creators create!" mean?

Deciding how much creative input you should give inlfuencers isn't easy, but here's a simple way to think about it.

How to show (off) your work

Feel more confident about your internal reporting with these tips

What's the deal with influencer exclusivity?

Exclusivity makes sense for everyone. But it needs a customized approach.