This website uses cookies
Read our Privacy policy and Terms of use for more information.
Jun 17, 2026
•
3 min read
The year moves in a loop: lull, build-up, peak, and cool-down. Here’s what to do in each season.
Jun 3, 2026
New data shows most brand-creator deals don’t repeat—especially on TikTok and Instagram.
May 20, 2026
Because you have to accept what you can't control
May 13, 2026
If your affiliate count is growing but content isn’t, you’re not alone.
Apr 22, 2026
5 min read
Choosing creators at scale gets messy fast. This framework makes sense of the mess.
Apr 8, 2026
8 min read
90% of marketers never develop a strategy. Here's how to build one yourself.
Apr 1, 2026
7 min read
You're overworked, underpaid, and it's time to do something about it.
Mar 25, 2026
The habits that are holding back your influencer program and how to change them.
Mar 11, 2026
The biggest findings from our 2026 State of Influencer Marketing Salaries report, and why the industry is running on optimism alone.
Mar 4, 2026
Only 8% of influencer marketers pick up the phone. Here's what the ones who do are getting out of it.
Feb 18, 2026
6 min read
Most influencer marketers trust their instincts. Almost none have a way to document and scale it.
Feb 4, 2026
Four trends from Ogilvy's 2026 report, and why they matter for influencer marketing.
Jan 21, 2026
Three questions that explain why some influencer posts work and others don’t
Jan 7, 2026
Influencer marketing is bigger than ever, but still hard to run. A practical look at budgets, roles, operations, and creators as brand builders.
Dec 10, 2025
If you keep seeing the same creators, the problem isn’t the talent — it’s the rules you’re following.
Nov 26, 2025
For influencer marketers who are one Slack message away from losing it.
Nov 12, 2025
Most of your buyers aren’t shopping yet. Always-on campaigns keep you in their memory until they are.
Oct 29, 2025
How to think about discovery when 95% of people aren’t in-market.
Oct 15, 2025
New research shows creator campaigns drive lasting ROI. Here’s how marketers can stop treating it like a short-term channel.
Sep 17, 2025
5 practical ways to cut the chaos out of your Black Friday campaigns.
Sep 3, 2025
Start too late and you’ll pay in stress, overtime, higher fees, and missed creators. Here’s how to avoid it.
Aug 21, 2025
Understanding creator motivations helps marketers build better partnerships.
Aug 7, 2025
You’re expected to be a strategist, a project manager, a negotiator, a brief writer... all in one role.
Jul 24, 2025
9 min read
The storyfit framework shows you how to find creators who bring your brand to life by tapping into moments, identities, and unexpected formats.
Jul 10, 2025
